Nerf Modulus Online Experience
Client:
Hasbro
THE CHALLENGE
Nerf wanted to let fans customize thousands of modular blaster combinations online—without overwhelming users or complicating checkout.
THE CHALLENGE
Nerf wanted to let fans customize thousands of modular blaster combinations online—without overwhelming users or complicating checkout.
THE CHALLENGE
Nerf wanted to let fans customize thousands of modular blaster combinations online—without overwhelming users or complicating checkout.
OUR SOLUTION
Pixel built an interactive 3D “Build Your Own Blaster” experience inspired by NikeID. The interface let users visualize, personalize, and purchase custom blasters directly—merging creativity with commerce.
OUR SOLUTION
Pixel built an interactive 3D “Build Your Own Blaster” experience inspired by NikeID. The interface let users visualize, personalize, and purchase custom blasters directly—merging creativity with commerce.
OUR SOLUTION
Pixel built an interactive 3D “Build Your Own Blaster” experience inspired by NikeID. The interface let users visualize, personalize, and purchase custom blasters directly—merging creativity with commerce.
RESULTS
Increased user engagement and conversion rates.
Delivered Nerf’s first fully interactive customization experience.
RESULTS
Increased user engagement and conversion rates.
Delivered Nerf’s first fully interactive customization experience.
RESULTS
Increased user engagement and conversion rates.
Delivered Nerf’s first fully interactive customization experience.
Industry
Consumer Products / Gaming
Scope of Work
E-Commerce UX / Web Development / Creative Direction / Strategy
Timeline
3 Months