What We Do
US State Department
Ace & Everett
Who We Work With
Pixel Paper _01
Brand Hypebeasts: How to Build an Army of Superfans
As Millennials lose trust in traditional advertising, word of mouth becomes increasingly important. To thrive, brands must focus on the “hypebeast” – their influential, obsessive superfans.
In this paper, we explore how modern companies successfully cultivate and grow “hypebeasts” into the driving marketing force for their brands.