Canon Times Square Activation
Client:
Canon
THE CHALLENGE
Canon wanted to reignite its relationship with creators during the holidays through a large-scale, culture-driving experience that lived beyond digital screens.
THE CHALLENGE
Canon wanted to reignite its relationship with creators during the holidays through a large-scale, culture-driving experience that lived beyond digital screens.
THE CHALLENGE
Canon wanted to reignite its relationship with creators during the holidays through a large-scale, culture-driving experience that lived beyond digital screens.
OUR SOLUTION
Pixel produced a six-week Times Square takeover featuring 25 top creators on a 120-foot digital billboard. A live event and social amplification strategy turned the activation into a movement—bridging IRL and online creator culture.
OUR SOLUTION
Pixel produced a six-week Times Square takeover featuring 25 top creators on a 120-foot digital billboard. A live event and social amplification strategy turned the activation into a movement—bridging IRL and online creator culture.
OUR SOLUTION
Pixel produced a six-week Times Square takeover featuring 25 top creators on a 120-foot digital billboard. A live event and social amplification strategy turned the activation into a movement—bridging IRL and online creator culture.
RESULTS
Hundreds of millions of organic impressions.
Major earned media and viral amplification.
Strengthened Canon’s relevance within the creator economy.
RESULTS
Hundreds of millions of organic impressions.
Major earned media and viral amplification.
Strengthened Canon’s relevance within the creator economy.
RESULTS
Hundreds of millions of organic impressions.
Major earned media and viral amplification.
Strengthened Canon’s relevance within the creator economy.
Year
2022
Industry
Imaging / Creator Economy
Scope of Work
Experiential Campaign / Influencer Strategy / Production / Event Activation
Timeline
6 Weeks