Bose Somnofy Sleep Tracker
Client:
Bose
THE CHALLENGE
Bose partnered with a Norwegian sleep-tech company to develop Somnofy, a radar-powered, contact-free sleep tracker. The challenge: educate consumers on unfamiliar tech and validate willingness to pay for a new category.
THE CHALLENGE
Bose partnered with a Norwegian sleep-tech company to develop Somnofy, a radar-powered, contact-free sleep tracker. The challenge: educate consumers on unfamiliar tech and validate willingness to pay for a new category.
THE CHALLENGE
Bose partnered with a Norwegian sleep-tech company to develop Somnofy, a radar-powered, contact-free sleep tracker. The challenge: educate consumers on unfamiliar tech and validate willingness to pay for a new category.
OUR SOLUTION
Pixel designed a storytelling-driven digital campaign that humanized complex technology. Through crowdfunding and message testing, we gauged comprehension, pricing sensitivity, and perceived value—providing Bose with the insights to confidently go to market.
OUR SOLUTION
Pixel designed a storytelling-driven digital campaign that humanized complex technology. Through crowdfunding and message testing, we gauged comprehension, pricing sensitivity, and perceived value—providing Bose with the insights to confidently go to market.
OUR SOLUTION
Pixel designed a storytelling-driven digital campaign that humanized complex technology. Through crowdfunding and message testing, we gauged comprehension, pricing sensitivity, and perceived value—providing Bose with the insights to confidently go to market.
RESULTS
Validated market fit for a new sleep-tech category.
Collected actionable data on pricing and user intent.
RESULTS
Validated market fit for a new sleep-tech category.
Collected actionable data on pricing and user intent.
RESULTS
Validated market fit for a new sleep-tech category.
Collected actionable data on pricing and user intent.
Year
2020
Industry
Health Tech / Consumer Electronics
Scope of Work
Market Validation / Creative Direction / Campaign Development / Testing Framework
Timeline
3 Months