Canon IVY Brand Transformation
Client:
Canon
THE CHALLENGE
Canon’s IVY Mini Photo Printer was losing Gen Z attention to competitors like Kodak and Fuji. The brand needed a total refresh to stay relevant in a new cultural landscape.
THE CHALLENGE
Canon’s IVY Mini Photo Printer was losing Gen Z attention to competitors like Kodak and Fuji. The brand needed a total refresh to stay relevant in a new cultural landscape.
THE CHALLENGE
Canon’s IVY Mini Photo Printer was losing Gen Z attention to competitors like Kodak and Fuji. The brand needed a total refresh to stay relevant in a new cultural landscape.
OUR SOLUTION
Over multiple years, Pixel reimagined IVY from the ground up—evolving its tone, visuals, and community presence. We built a Gen Z–driven brand world through authentic influencer partnerships, bold creative, and campaigns that turned IVY into a social touchstone.
OUR SOLUTION
Over multiple years, Pixel reimagined IVY from the ground up—evolving its tone, visuals, and community presence. We built a Gen Z–driven brand world through authentic influencer partnerships, bold creative, and campaigns that turned IVY into a social touchstone.
OUR SOLUTION
Over multiple years, Pixel reimagined IVY from the ground up—evolving its tone, visuals, and community presence. We built a Gen Z–driven brand world through authentic influencer partnerships, bold creative, and campaigns that turned IVY into a social touchstone.
RESULTS
Transformed IVY from near-elimination to a top-two category brand.
Re-established IVY as a cultural symbol for Gen Z creativity.
RESULTS
Transformed IVY from near-elimination to a top-two category brand.
Re-established IVY as a cultural symbol for Gen Z creativity.
RESULTS
Transformed IVY from near-elimination to a top-two category brand.
Re-established IVY as a cultural symbol for Gen Z creativity.
Year
2021 – Present
Industry
Consumer Electronics / Lifestyle
Scope of Work
Brand Strategy / Creative Direction / Campaign Production / Influencer Marketing
Timeline
Ongoing