LEGO Forma
Client:
LEGO
THE CHALLENGE
LEGO wanted to expand beyond its core family audience by introducing a new line for adults—focused on creativity, relaxation, and mindfulness.
The task: reposition LEGO from a kids’ toy to an adult hobby and a tool for wellbeing.
THE CHALLENGE
LEGO wanted to expand beyond its core family audience by introducing a new line for adults—focused on creativity, relaxation, and mindfulness.
The task: reposition LEGO from a kids’ toy to an adult hobby and a tool for wellbeing.
THE CHALLENGE
LEGO wanted to expand beyond its core family audience by introducing a new line for adults—focused on creativity, relaxation, and mindfulness.
The task: reposition LEGO from a kids’ toy to an adult hobby and a tool for wellbeing.
OUR SOLUTION
Pixel developed the go-to-market strategy and launch campaign, combining crowdfunding, digital content, and media assets that highlighted the meditative and expressive side of building. We helped reframe LEGO as more than play—an experience for focus, creativity, and calm.
OUR SOLUTION
Pixel developed the go-to-market strategy and launch campaign, combining crowdfunding, digital content, and media assets that highlighted the meditative and expressive side of building.
We helped reframe LEGO as more than play—an experience for focus, creativity, and calm.
OUR SOLUTION
Pixel developed the go-to-market strategy and launch campaign, combining crowdfunding, digital content, and media assets that highlighted the meditative and expressive side of building. We helped reframe LEGO as more than play—an experience for focus, creativity, and calm.
RESULTS
Established LEGO’s footprint in the adult hobby and wellness space.
Validated strong consumer demand for mindful play products.
RESULTS
Established LEGO’s footprint in the adult hobby and wellness space.
Validated strong consumer demand for mindful play products.
RESULTS
Established LEGO’s footprint in the adult hobby and wellness space.
Validated strong consumer demand for mindful play products.
Year
2018
Industry
Consumer Goods / Entertainment
Scope of Work
Go-to-Market Strategy / Crowdfunding / Media Campaign / Creative Development
Timeline
3 Months