JBL Reflect Eternal
Client:
Harman
THE CHALLENGE
Harman wanted to determine whether consumers would be willing to pay a premium for breakthrough solar-charging headphone technology before committing to large-scale production. The risk: investing heavily in manufacturing a product without validated consumer demand.
THE CHALLENGE
Harman wanted to determine whether consumers would be willing to pay a premium for breakthrough solar-charging headphone technology before committing to large-scale production. The risk: investing heavily in manufacturing a product without validated consumer demand.
THE CHALLENGE
Harman wanted to determine whether consumers would be willing to pay a premium for breakthrough solar-charging headphone technology before committing to large-scale production. The risk: investing heavily in manufacturing a product without validated consumer demand.
OUR SOLUTION
Pixel developed a market validation campaign including creative concepting, ad production, website development, and crowdfunding-based testing.
We shot in Dumbo, NY, creating scrappy but premium visuals that clearly communicated the “charge with sunlight” benefit. Through rapid-fire digital testing and strategic messaging, Pixel helped Harman understand both pricing tolerance and overall product viability—ensuring confident go/no-go decisions early.
OUR SOLUTION
Pixel developed a market validation campaign including creative concepting, ad production, website development, and crowdfunding-based testing. We shot in Dumbo, NY, creating scrappy but premium visuals that clearly communicated the “charge with sunlight” benefit. Through rapid-fire digital testing and strategic messaging, Pixel helped Harman understand both pricing tolerance and overall product viability—ensuring confident go/no-go decisions early.
OUR SOLUTION
Pixel developed a market validation campaign including creative concepting, ad production, website development, and crowdfunding-based testing.
We shot in Dumbo, NY, creating scrappy but premium visuals that clearly communicated the “charge with sunlight” benefit. Through rapid-fire digital testing and strategic messaging, Pixel helped Harman understand both pricing tolerance and overall product viability—ensuring confident go/no-go decisions early.
RESULTS
Validated price sensitivity and purchase intent before manufacturing.
Confirmed consumer interest thresholds for solar-charging tech.
One of Pixel’s highest-performing test websites for engagement and conversion.
RESULTS
Validated price sensitivity and purchase intent before manufacturing.
Confirmed consumer interest thresholds for solar-charging tech.
One of Pixel’s highest-performing test websites for engagement and conversion.
RESULTS
Validated price sensitivity and purchase intent before manufacturing.
Confirmed consumer interest thresholds for solar-charging tech.
One of Pixel’s highest-performing test websites for engagement and conversion.
Industry
Consumer Electronics
Scope of Work
Research / Strategy / Creative Development / Media Buying / Crowdfunding / Market Testing / Website Production
Timeline
3 Months