Trailblazer meets trailblazer
CHALLENGE
Even the most promising new product ideas can get shelved because of uncertain market confidence and doubt about demand. Harman had a new prototype for JBL Reflect Eternal, a breakthrough solar-powered headphone concept, but didn’t know if the world was ready to pay a premium for unfamiliar tech.
STRATEGIC UNLOCK
Pixel pivoted away from traditional market research and instead chose a scrappier, more creative, startup-inspired way to test the concept directly with consumers. We went deep into iterative creative testing, targeted paid media, landing pages, earned media and even a crowdfunding campaign.
Hundreds of ad variations later, Harman was armed with exactly the insights and confidence they needed to storm ahead with investment, sales and retail decisions before scaling production.
More work
