Early adopter meets early adopter
ONGOING CHALLENGE
Radical Numerics is a frontier AI lab and one of the most consequential companies of the decade, yet nowhere near enough people know this.
The competitive landscape is crowded with some of the world’s most recognized AI labs, so demand for a distinct identity is high. We need to put a flag in the ground while also introducing Omnii, Radical Numerics’ advanced biological AI model, to researchers, investors and potential partners.
STRATEGIC UNLOCK
Pixel leaned hard into translating Radical Numerics’ complex technology into accessible strategic communication for investment and scientific communities.
COMMUNICATION ECOSYSTEM
To establish a public presence worthy of Radical Numerics’ scientific ambition, Pixel built an integrated strategic communications platform.
Bolstered by the brand’s long-term desire to build general biological intelligence, the work combined strategic positioning, clear brand messaging, website development and a suite of films and photography to announce the promise of the Omnii model to researchers, investors and potential partners. An elegant visual language connecting biological information and code tied it all together. Pixel’s engaging storytelling system put the founders right in the spotlight.
More work
