Strategy
Canon enables your creativity, no matter where you are in your creative journey.
Concept
Every success story starts somewhere. For Emma, it started with a Canon camera. We followed Emma as she revisits pivotal moments in her content creation history by exploring stylized, memory-inspired sets and sharing personal anecdotes about her career.
Result
With a stunning array of content, the campaign was a massive success across the board for both Canon, Pixel, and Emma.
Strategy
Follow a problem-solution narrative to illustrate different pain points for business personas.
Concept
Got printer problems? Maybe you need a Canon. We paired a consistent host with “real” business owners and professionals who rely on printing daily. Each character focused on one common issue and Canon’s product as the solution.
Result
Each story began with a business owner or professional with a defined problem. Our host showed how their problem could be solved with Canon’s products and services.
Strategy
Gen Z grew up on the internet, but they crave physical products that can show off their uniqueness on the spot. Enter, Canon IVY CLIQ+2 and the Canon IVY Mini Photo Printer 2.
Concept
We need to show off just how cool the Canon IVY CLIQ+2 and the Canon IVY Mini Photo Printer 2 products are. So, we threw a party with Maude Latour.
Result
Inspired by Maude and her entire vibe, we make our ads look like what one of her ideal shows would look and feel like. At our party, people could use the print, peel, and stick capabilities of the products to create amazing collages, photos of their friends, and unique accessories.
We even got one of her songs on the track. Check it out!
Strategy
Being a part of a community and perfecting a unique perspective drives our deepest motivations to purchase.
Concept
Every creator has that little extra something that makes them who they are. In a series of videos, we highlighted what makes a creator click.
Result
From Alisha Marie and her lifelong creator journey to Jeremy Scheck who became an internet sensation overnight all the way to Erika Titus who is still trying to figure out her path online, Canon is the perfect tool to step up their content game and learn who they are as a creator – their creator lens.
Find your creator lens with Canon.
Strategy
Canon enables your creativity, no matter where you are in your creative journey.
Concept
Every success story starts somewhere. For Emma, it started with a Canon camera. We followed Emma as she revisits pivotal moments in her content creation history by exploring stylized, memory-inspired sets and sharing personal anecdotes about her career.
Result
With a stunning array of content, the campaign was a massive success across the board for both Canon, Pixel, and Emma.
Strategy
Follow a problem-solution narrative to illustrate different pain points for business personas.
Concept
Got printer problems? Maybe you need a Canon. We paired a consistent host with “real” business owners and professionals who
Result
Each story began with a business owner or professional with a defined problem. Our host showed how their problem could be solved with Canon’s products and services.
Strategy
Gen Z grew up on the internet, but they crave physical products that can show off their uniqueness on the spot. Enter, Canon IVY CLIQ+2 and the Canon IVY Mini Photo Printer 2.
Concept
We need to show off just how cool the Canon IVY CLIQ+2 and the Canon IVY Mini Photo Printer 2 products are. So, we threw a party with Maude Latour.
Result
Inspired by Maude and her entire vibe, we make our ads look like what one of her ideal shows would look and feel like. At our party, people could use the print, peel, and stick capabilities of the products to create amazing collages, photos of their friends, and unique accessories.
We even got one of her songs on the track. Check it out!
Strategy
Being a part of a community and perfecting a unique perspective drives our deepest motivations to purchase.
Concept
Every creator has that little extra something that makes them who they are. In a series of videos, we highlighted what makes a creator click.
Result
From Alisha Marie and her lifelong creator journey to Jeremy Scheck who became an internet sensation overnight all the way to Erika Titus who is still trying to figure out her path online, Canon is the perfect tool to step up their content game and learn who they are as a creator – their creator lens.
Find your creator lens with Canon.
